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Validating customer loyalty model using structural equation modeling - Gerald Mahuro,Anne Wang'ombe

Anglų
2015-11-10
38,76 € 51,68 €

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How often does someone patronize a company specifically because of its over-the-top-service? You can probably think of a few examples, such as the traveller who makes a point of returning to a hotel that has a particularly attentive staff. The answer could be you probably can¿t come up with many.To meet customers¿ expectations, the company representatives should anticipate and head off the need for follow-u ... Visas aprašymas

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How often does someone patronize a company specifically because of its over-the-top-service? You can probably think of a few examples, such as the traveller who makes a point of returning to a hotel that has a particularly attentive staff. The answer could be you probably can¿t come up with many.To meet customers¿ expectations, the company representatives should anticipate and head off the need for follow-up calls, address the emotional distress incurred during the interactions, minimize the need for customers to switch service channels, listen to and learn from disgruntled customers and focus on problem solving.

Daugiau informacijos

Autorius Gerald Mahuro, Anne Wang'ombe
Leidėjas LAP Lambert Academic Publishing
Išleidimo metai 2015
Viršelio tipas Minkšti viršeliai
EAN 9783659126468
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38,76 € 51,68 €