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TIME-AWARE CONVERSION PREDICTION FOR E-COMMERCE - Ji Wendi

Anglų
2018-01-18
178,73 € 238,30 €

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This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the ... Visas aprašymas

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This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem - what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

Daugiau informacijos

Autorius Ji Wendi
Leidėjas World Scientific
Išleidimo metai 2018
Viršelio tipas Kieti viršeliai
EAN 9789813224704
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178,73 € 238,30 €