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Structured Creativity: Formulating an Innovation Strategy - T. Sauber,H. Tschirky

Anglų
2016-08-27
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Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turnin ... Visas aprašymas

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Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

Daugiau informacijos

Autorius T. Sauber, H. Tschirky
Leidėjas Palgrave Macmillan UK
Išleidimo metai 2016
Viršelio tipas Minkšti viršeliai
EAN 9781349542802
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124,79 € 191,98 €