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Process-Based Strategic Planning - Joseph Brown

Anglų
2017-09-26
74,96 € 115,32 €

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A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future str ... Visas aprašymas

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A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

Daugiau informacijos

Autorius Joseph Brown
Leidėjas CreateSpace Independent Publishing Platform
Išleidimo metai 2017
Viršelio tipas Minkšti viršeliai
EAN 9781981295333
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74,96 € 115,32 €