Moderating Focus Groups: A Practical Guide for Group Facilitation - Thomas L. Greenbaum
-35% su kodu BOOKS
Pristatymas per 15-21 d.d.
30 dienų grąžinimo politika
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical a ... Visas aprašymas
Jums taip pat gali patikti
Aprašymas
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Daugiau informacijos
| Autorius | Thomas L. Greenbaum |
|---|---|
| Leidėjas | Sage Publications |
| Išleidimo metai | 1999 |
| Viršelio tipas | Minkšti viršeliai |
| EAN | 9780761920441 |