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Developing a Market Orientation - Rohit Deshpande

Anglų
1999-04-13
217,45 € 334,54 €

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The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications. This book demonstrates the importance of market orientation on organizational cultu ... Visas aprašymas

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The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications. This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

Daugiau informacijos

Autorius Rohit Deshpande
Leidėjas Sage Publications, Inc
Išleidimo metai 1999
Viršelio tipas Minkšti viršeliai
EAN 9780761916932
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217,45 € 334,54 €