Data analytics involves inspecting, transforming and modeling data with the objective of discovering useful information and conclusions. Techniques of data analytics can divulge trends and metrics that would otherwise be lost in the mass of information. This information can then be utilized to optimize processes to increase the overall efficacy of a business or system. Data analysis has multiple facets and approaches, encompassing varied techniques under a diverse range of names, and is used in different business, science, and social science domains. It is a process used for obtaining raw data, and converting it into information. This information is then employed in decision-making processes by the users. Data is collected for the purpose of analysis, hypotheses testing, or to disapprove theories. Data analysis plays a pivotal role in making decisions more scientific and helping businesses operate in a more effective manner. This book elucidates the concepts and innovative models around prospective developments with respect to data analytics. Most of the topics introduced herein cover new techniques and the applications of this field. Those with an interest in data analytics will find this book helpful.