Contagious: Why Things Catch on - Jonah Berger
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Pristatymas per 22-28 d.d.
30 dienų grąžinimo politika
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Aprašymas
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Daugiau informacijos
| Autorius | Jonah Berger |
|---|---|
| Leidėjas | Simon & Schuster |
| Išleidimo metai | 2013 |
| Viršelio tipas | Kieti viršeliai |
| EAN | 9781451686579 |