Consumer Behaviour and Analytics - Andrew Smith
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The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
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Aprašymas
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
Daugiau informacijos
| Autorius | Andrew Smith |
|---|---|
| Leidėjas | Routledge |
| Išleidimo metai | 2023 |
| Viršelio tipas | Kieti viršeliai |
| EAN | 9781032388373 |