Consumer Behavior & Insights - Diane M. Phillips,Isabelle Szmigin,Maria Piacentini
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Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research including neuromarketing, sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approa ... Visas aprašymas
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| Autorius | Diane M. Phillips, Isabelle Szmigin, Maria Piacentini |
|---|---|
| Leidėjas | Oxford University Press |
| Išleidimo metai | 2021 |
| Viršelio tipas | Minkšti viršeliai |
| EAN | 9780190857134 |