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Consumer Behavior & Insights - Diane M. Phillips,Isabelle Szmigin,Maria Piacentini

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2021-01-01
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Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research including neuromarketing, sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approa ... Visas aprašymas

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Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behavior, incorporating new areas of research including neuromarketing, sustainability, and artificial intelligence. This text includes the latest behavioral, psychological, and sociological approaches to elucidate important concepts and models of consumer decision-making. Importantly, the book draws on important executive, research, and consumer insights to bring these concepts and models to life. The book sets theory in context through extensive use of US and international examples and extended cases.

Daugiau informacijos

Autorius Diane M. Phillips, Isabelle Szmigin, Maria Piacentini
Leidėjas Oxford University Press
Išleidimo metai 2021
Viršelio tipas Minkšti viršeliai
EAN 9780190857134
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344,53 € 459,38 €