Consumer Behavior - Dawn Iacobucci,Ayalla Ruvio
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Pristatymas per 28-34 d.d.
30 dienų grąžinimo politika
"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"--
Aprašymas
"The intention of this textbook is to provide a contemporary, fresh voice for Consumer Behavior for undergraduates, MBAs, and Executives. Consumer behavior is a course that students usually like, in part because they can relate to it - we are all consumers, after all. Our book is positioned to help professors edutain their students. We want this book to be the one that students actually choose to read!"--
Daugiau informacijos
| Autorius | Dawn Iacobucci, Ayalla Ruvio |
|---|---|
| Leidėjas | Wiley |
| Išleidimo metai | 2023 |
| Viršelio tipas | Minkšti viršeliai |
| EAN | 9781119912415 |