In this book, the author explains what Big Data means and why everyone in business should know about it. The book covers all the bases, such as what Big Data means from a technical, consumer, and management perspective, what are the opportunities and costs involved, where it can have a real business impact and which aspects of this hot topic have been oversold. This book will also help you understand the reasons behind why big data is important to you and your organization, what technology you need to manage it, how big data could change your job, your company, and your industry, and other such relevant topics.